nhow is an international hotel chain belonging to NH Hotel Group based on a disruptive concept in which each hotel is in itself a unique work of Art, with an architecture and interior design with the utmost attention to detail combined with an innovative design based on large-scale murals that give its spaces an atmosphere in which creativity and inspiration flow on every wall.
nhow Amsterdam Rai Hotel
nhow Amsterdam Rai is a 4-star hotel designed by renowned architect Reinier de Graaf, located next to the Rai Convention Centre in Amsterdam.
The concept that inspires the art and interior design of the hotel is "the mix of cultures of the world". Amsterdam, as one of the most multicultural cities in the world, serves as the perfect context to develop this concept in which apparently antagonistic cultures are mixed on a canvas of impossible compositions, captured through a surrealist and pop art prism.
This reinterpretation of cultural symbols from a transgressive and irreverent perspective is the basis of a colourful and innovative proposal that updates the identity iconography of the world's cultures to a vision adapted to the 21st century.
Art for the lobby floors
GIANT COMPOSITION INSPIRED BY AFRICAN CULTURES
The composition created for the second floor of the lobby is a celebration of Africa’s rich culture and distinctive craftsmanship. Inspired by the diversity and timeless beauty of the African continent, this graphic work stages a dazzling scene full of nuances.
The second floor of the hotel’s second-floor lobby comes alive with a heterogeneous array of typical African dishes, representing the exquisite gastronomy of various regions of the continent. From the intense flavours of Moroccan tagines to the colourful and spicy dishes of Ethiopian cuisine.
To add a touch of magic to the scene, giant fish swim among the African dishes, creating a playful and surprising atmosphere. These majestic fish, with their shimmering scales and vibrant colours, seem to float on a bed of sea vegetation, evoking the beautiful aquatic landscapes of African rivers and lakes.
Each element of this composition has been carefully designed and rendered with great attention to detail. From the intricate patterns of the African plates to the fluidity of the movements of the fish, everything blends harmoniously to create a captivating visual experience.
Like the first floor, this composition has also been protected with a layer of high quality resin, ensuring its durability and allowing hotel guests to enjoy this work of art as they walk through the lobby.
With this creation, the 2nd floor lobby is transformed into a space that pays homage to the cultural diversity of Africa, inviting visitors to immerse themselves in its charm and appreciate the timeless beauty that the continent has to offer.
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